Priyanka Challa is a dynamic healthcare strategist and market research expert with a strong foundation in health informatics, product development, and data-driven decision-making. With a Master of Health Informatics and a double major in Neuroscience and Psychology from the University of Toronto, she brings an interdisciplinary and analytical mindset to healthcare challenges.

Currently an Insight Manager, Priyanka is leading cross-functional teams to develop go-to-market strategies, optimize pricing models, and uncover market insights that have supported successful product launches in areas like rare diseases, oncology, and vaccines.